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Terms and conditions


We ensure that your name, address, credit card details and any other information you give us will be kept securely. Details are processed in accordance with local law and are not sold to third parties.

Confidential information such as your credit card number will be used only to fulfill your order.

Product information

While we have done our best to photograph and depict all of our products accurately, colours will vary from monitor to monitor. As a result we cannot guarantee that your monitor's display will show a true representation of the colours of all of our products.


Unless otherwise specified, only one product discount code or product special offer can be applied to each order. For example, '4 for 3 on pins and keyrings' cannot be combined with a 10% off discount code.


All transactions are processed in GBP (£). Exchange rates are an estimate only, based on the latest figures. Value Added Tax (VAT) is included in the price displayed for customers purchasing from within the United Kingdom. If you require a VAT receipt for your order please get in touch with us through the contact page.


Orders are usually shipped the same day if the order is placed before 3pm (Monday - Friday). On occasion this might not be possible. If for any reason an order placed cannot be shipped within 48 hours a message will be displayed in the checkout detailing revised shipping times. Within the UK please allow up to 14 working days for delivery. For customers having their order shipped outside of the UK please allow up to 30 days for delivery.


If your order is being delivered outside of the UK additional customs charges may be applied to your import. Any such charges are applied at customs and border control in your country and are your liabilty to pay as the importer of the goods.


Typically orders are dispatched within 24 hours of being received (Monday-Friday). If you change your mind and want to cancel your order please let us know as soon as possible by emailing It's important that you let us know as quickly as you can as if we receive your order late in the day it is possible it will be shipped within 30 minutes to make the last post. If you notify us and request a cancellation before your order is shipped we will gladly process a full refund. If you request to cancel your order after it has been dispatched we will be unable to process a refund until the item(s) has been returned to us.


If upon receiving your order you are unhappy with any part of the goods please contact us within 10 days and return the item(s) in their original condition within 30 days and we will be happy to issue you with a refund, or exchange an item if preferred. If in the unlikely event that an item arrives damaged please notify us as soon as possible. In most cases we will be able to send out a replacement right away, however in some rare cases it may not be possible to supply an exact replacement, in which case a refund or exchange will be offered.

Resending returned items

If delivery of your order has been attempted unsuccessfully the package should be held at a local post office or collection centre. If not collected within a set time the package/s will be returned to us, this is usually after 14 days. We are happy to resend packages which have been returned to us, however we ask the customer to pay the additional postage incurred in resending the package. For more information about Royal Mail please visit their website at

Security and Privacy

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Shopify is certified Level 1 PCI DSS compliant. This compliance extends by default to all stores powered by Shopify.

Mailing list

If you sign up to our mailing list we will email you from time to time, regarding speail offers or new product releases. Should you wish to be removed from the mailing list at any time please follow the ‘unsubscribe’ link at the bottom of our newsletters or email us directly at Our newsletter database only holds your email address and will store no other personal details. We will never disclose your email address to any other individual or company.


All images and designs shown on are copyright of Keep Calm Ltd. Images must not be reproduced without written consent from Keep Calm Limited.


Alphabet Bags is a registered trademark of Keep Calm Ltd.

Company Details

Keep Calm Limited trading as Alphabet Bags. 

Company registration number: 06341016. 

VAT registration number: GB922197328.

Orders placed before 2pm ship the same day. Nice!


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